I have always, and will always, be a Nike guy. I know I’ve written about Brooks running shoes, and how great they are, but Nike’s are still the best shoes I’ve ever worn. They’re the most comfortable. They’re the most durable. They look the coolest. And they always up the game in style.
That is why I am so very, very happy that they are siding with Colin Kaepernick. The new ad campaign for their 30th anniversary features Kaepernick, and I couldn’t be more ecstatic. This is a great, savvy move by an extremely smart company.
Now, I understand all the stories about child labor and poor work conditions and low pay. I’m well aware of that. But, I want everyone that talks about that to look at what products they wear, and try to justify their company’s working conditions. Sure, Tom’s shoes donate a pair for every pair bought, but I bet their factories that make shoes aren’t much better than Nike. I’m sure companies like Patagonia and Brooks and North Face and Reebok and Adidas all have shady business deals. I know for a fact that the idiot that owns Under Armour is a big fan of that moron in the White House right now. So all the talk of Nike’s poor work conditions, I throw all that out as nonsense.
What sets Nike apart is their willingness to strike a nerve, and I love it. They did the whole, “I’m not a role model” campaign with Charles Barkley. They let Spike Lee direct Jordan commercials. They came up with the “Bo Knows” campaign. They know what they are doing whenever they do something like this. That’s another reason why I love them making Kaepernick the face of their new campaign. This is a perfect time to do this.
What Kaepernick has done, basically risking his professional career by kneeling in the name of police violence against minorities, is crucial in our current political climate. He is now the face of the resistance to me. And this Nike thing is only going to make him that much more of an icon. He will always be remembered for what he did. He was always be talked about not just among sports people, but in history books when my kids are in college. He has made a name for himself for standing up for what he believes in, and Nike wants to be on board with that. I mean, how can you not love all of this.
And for these idiots out here burning their Nike gear, or cutting the swoosh out of clothes and socks, you will be on the wrong side of history. Also, you are essentially burning money that you worked for you dumb dumbs. Could you be any more stupid? I will never, for the life of me, understand why these morons burn clothes they bought. It’s so dumb.
Also, for you idiot right wingers that are now “boycotting” Nike, how did that work for you when you tried to “boycott” Keurig or Dick’s Sporting Goods or Hamilton? All of those things are thriving. In fact, since you idiots tried to start a “boycott”, those companies have made more money. Your lame attempts don’t work, just like everything else in your miserable little lives. So yeah, try and boycott them, it won’t work. This only makes Colin Kaepernick that much more of an icon/historical/memorable person in our history.
Thank you Nike and thank you Colin Kaepernick. This is amazing and just makes me want to spend more and more money on your products. As I write this I have Nike slides, a Nike shirt and a Nike hat on, and I can’t wait to get more. This is awesome.
Just Do It.
Ty is the Pop Culture editor for SeedSing and the other host of the X Millennial Man Podcast. He is rocking his Michigan Wolverine Nike gear when he writes. Michigan may disssapoint, but Nike rules.
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